Monday, May 2, 2011

Google Latitude: Check In

"Check in, gain status, and unlock offers." --Google Latitude - Check In.

Google Latitude takes on FourSquare, Yelp and similar check-in services.

Below are some points I see as advantages using Latitude on my Android mobile phone

  • Google branding
  • automatic check-in (helpful when working to be a "regular" at a location)
  • integration with Google Maps (check-in option available at location)
  • transparency of tracking (option to opt-out)
and disadvantages
  • pained integration of friends' locations/check-ins (probably in development)
  • no integration with the two major social media websites: Facebook and Twitter (can workaround using Google Buzz... but it is a workaround)
  • no competitive gaming aspect (...versus FourSquare mayorships and points harboring addictive behavior)

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