Public Relations/Marketing Success and Failure

PR/marketing campaign from Kings Island and the March of Dimes: pregnant women participate in a Flash Mob to an altered rendition of Baby by Justin Bieber.  I see this as a success because it got me to watch.  I see this as a failure because there are no clear follow-up actions.  


VIDEO: Pregnant Women Flash Mob at Kings Island on April 30 to benefit March of Dimes: http://youtu.be/JBIOzyOT1gI
Kings Island
KingsIslandPR

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