Public Relations/Marketing Success and Failure

PR/marketing campaign from Kings Island and the March of Dimes: pregnant women participate in a Flash Mob to an altered rendition of Baby by Justin Bieber.  I see this as a success because it got me to watch.  I see this as a failure because there are no clear follow-up actions.  


VIDEO: Pregnant Women Flash Mob at Kings Island on April 30 to benefit March of Dimes: http://youtu.be/JBIOzyOT1gI
Kings Island
KingsIslandPR

Comments

Post a Comment

Popular posts from this blog

I Love the Beach

Okay, so I omitted some events from the weekend in my last post. Here are the gritty details. On Thursday I called the jeweler to locate a particular setting; the ring was available in a Texas store. When I mentioned a Los Angeles trip for the weekend, he checked to see if any of those locations had them in stock. He confirmed the Mission Viejo store had it. I called up the store and talked with Judith for a few minutes. After all the pleasantries and small talk, the main factor of price range was touched: I let her know what I was comfortable with. I arranged a meet-up to view the setting and some possible diamonds on Saturday between 4pm and 5pm. If everything worked out as I wanted: I would talk to Kathleen's father on Saturday at the driving range, buy the setting and diamond in the afternoon, have the ring sized and ready on Sunday, and surprise Kathleen with a proposal on the beach of Santa Monica on Monday. The weekend began like any other: a half-day at work to catch...
Read more

One-Year-Old Lessons

Parenting has a way of motivating (scaring) you into openness and learning: growth. Even with the head start of nieces and a nephew, there are aspects of parenting never discussed that emerge; mainly: the relationship with your partner. While the barrage of emotions is not new, the mad pace at which these emotions arrive felt like being a child all over again. Especially since we both were dealing with situations completely foreign. My biggest misconception? The amount of control I would have over any situation. All it takes is one fever to feel immensely powerless and useless. For panic to take over. For target fixation to narrow my view on only one symptom: the temperature reading. And even little decisions have me reeling because of their novelty. When do we change diaper size? What solid foods should we feed her? Which stroller should we buy? What should she wear today? Does she need heavier layers of clothing? Will she be too hot? Where can I get diapers and wipes the cheapest...
Read more

Simple Backup

Stayed up until 4am setting up my external HDD (hard drive) and running backups. I have two 10 TB HDDs by different manufacturers which I use to backup 1) all raw photos, and 2) Dropbox.  Last year was my first time using robocopy , and it worked great! Especially when synchronizing the changing directories and files of Dropbox. In Dropbox, I'll move files from Camera Uploads/ into specified YYYY/MM/ folders for example; RC will make those changes. However, last year I didn't take good notes, so I had to relearn how to use the command. It's a simple CLI/PowerShell command, but since the Dropbox backup is destructive, I wanted test runs to verify everything is correct; especially specifying which drive is source, and which is destination. I took better notes this year, so hopefully it's much easier when I do this again in about 6 months time. Here's the doc in case anyone is interested .
Read more