"The next generation Kindle." Now that is vision for Amazon employees working on their tablet project. That is how you give employees clear direction. That is how you focus them on the product. No camera? No problem. No Google App store? No problem. This is the next generation Kindle; make sure your ideas and designs fit that message and cut everything else out.
$250 including a Prime membership? There's no way I'm missing out on this.
Read more about Amazon's tablet at TechCrunch.