Wednesday, November 23, 2011

Professional Vision (a work in progress)

Professional Vision: UX in Journalism - a living document whose first draft is below

WHY: Foster innovative journalism to keep American democracy alive.

HOW: Create subjective discussions surrounding our designs: products, features and deliverables.

The business world wants to objectify everything. “Let’s create a focus group and learn the best execution.” “Let’s survey users and learn how to design.” “Let’s test users to determine the best interface.” Business people want objective data to make the best, informed decision. Business people want innovation without risk and without change. Business people want a high profit margin. Business people want only success. This is not reality.

Reality is a subjective discussion of users. Reality is making a decision because it aligns with values and identity. Reality is an iterative design fueled by failure but driven by success. Reality is making a profit. Reality is an unambiguous vision.

subconscious and conscious decisions
behaviors and goals
motivation and passion
awareness of others’ perceptions
connection with community
unconditional concern among family and friends
constructive debate

acknowledgement of imperfections surrounding journalistic integrity, but the goal for perfection nonetheless
professionalism and acceptance among peers

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