Friday, September 14, 2012

Connected Devices - Surprising Behavior

Over the course of this year I had the opportunity to interview nearly 100 people. While the focus of these interviews varied, inevitably we talked about the connected devices in each person’s life. Feelings towards these devices varied from despise (“I hate it when people have their face buried in their phone while at a party!”) to love (“I don’t know what I’d do without my iPhone!”). These feelings varied regardless of demographics: age, income, etc. In my observations I stumbled across a consistent behavior: safety and security.